Complimentary Whitepaper

How to Turn the Awkward Pricing Conversation Into a Win-Win

A Guide to Becoming Every Client's Favorite Accountant

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Many accountants hate even hearing the word "sales." If you're one of those accountants, this is the guide for you.

Inside, you’ll learn why the pricing conversation can be so uncomfortable, supported by findings from psychologists and economists.

You'll also learn how to overcome price objections, refine your firm’s business development process, and create a truly positive experience for your clients.

This whitepaper covers:

  • Key insights on the psychology of pricing and the client mindset
  • Research on common cost barriers (and what they mean for you)
  • Critical business development strategies for the post-COVID landscape
  • 5 easy ways to build a better client experience
  • A checklist to help you win the pricing conversation every time

Download the 19-page whitepaper today!